What’s Most Important When it Comes to Marketing Your CBD Products?
Right now, and as it will always be our first and foremost intention is to connect with people as a brand. We stand courageously in what we do and we present that in that manner. We are happy that we’re doing what we’re doing. We’re excited about bringing what we’re bringing. So when we get the chance to train a Bud tender staff to do a pop-up event, to even just have a conversation about our product in the grocery store line because it comes up is that’s an opportunity to build culture, to build community around, yes, the brand, but around what the brand is shooting for, which is wellness.
That’s what we want. That is our ultimate goal to bring wellness to people. And if it happens to be through cannabis and amazing herbs and adaptogens and the plant kingdom, then great. That’s a great tool and conversation starter. But what is the community and the culture being grown around that? And for us it’s about personal connection. It’s about being human and touching the heartstrings and being top of mind as an option for symptomatic experiences and being something that really works really well. But ultimately the feel for us of the company and the feel for what we bring to the table is the beauty of life and it’s joy and being able to get up in the morning and feel good and to spend fun times with your friends and laugh and just live as a human in comfort.
I think the market being here in New Mexico has brought a lot of community building and I think that’s one of our strengths in New Mexico in general is our tribal kind of way of life, our way of communicating with our neighbors or our favorite person at the farmer’s market or so I think New Mexico is holding true to its roots in that sense in this market and we’ve got some special operators doing some really cool things. So yeah, it’s a lot of fun. I think the New Mexico market