CloudWalker Farms | James Walker What is different, everything is a bit more of a challenge in this industry in that in a more evolved market — in kind of referencing my most recent history within beauty — one of the retailers I was able to land Well People in was Target. And so it
CloudWalker Farms | James Walker One, I think at the very bottom of that is just opportunity. In any new market or new industry — and even though the thought of cannabis as a new market from a recreational much less medical perspective seems a little bit silly, but it is. Because as each state
CloudWalker Farms | James Walker For us, making sure we have a great connection with the wholesale customer and the brand manager or account manager and staying in lockstep with them. Right now, what lockstep means is, you know I’m getting texts, “hey James, can we have an order delivered day after tomorrow?’ and I’m
CloudWalker Farms | James Walker Marketing as far as in the most traditional sense… You know, I’m still learning frankly because it is so challenging and seems to change daily you know in terms of what the algorithms of META is today vs. yesterday vs. what we think it’s going to be tomorrow and the
From the Beauty Industry to the Cannabis Industry Originally I came from a couple of acequias up north of here in Pojaque, so born and raised here in Santa Fe and very proud of that. And though I’ve lived abroad for many decades this has always been my spirit home if you will (not to
Gummies For THC Intolerant Customers it’s been interesting for us as a company, not really being high on cannabis but serious about people, and health, and wellness, and quality of goods, and integrity, but now to also consider the broad array of solutions that sit on top of that when it comes to cannabis sativa.
How Has Experience of Marketing Your Cannabis Business on 2023? I think that our pitch has always been: know your customer. Know who your customer is know what your customer wants. So far that hasn’t seemed to have been important to the dispensaries. Do you remember in the early days when we were doing this,
How Important is Cannabis Education? Education? Very, very important, and that’s not being fulfilled. I think there’s a requirement to the license for a certain amount of education, but I sure don’t see it. They have handouts or something in their store. Cannabis education is a wide open environment. When it comes to customer feedback,
Does It Seem Cannabis Businesses Are Utilizing Target Marketing, Trend Forecasting or AI to Help Grow Their Business in New Mexico in 2024? My sense is that the powers that be in this business in New Mexico are not yet focused on that. I think it’s new enough that they’re cash rich making so much
What Investor Tips Can You Provide to Avoid the Biggest Challenges to Building a Profitable Business in New Mexico in 2024? I think that it’s certainly, this is a much bigger question than I as an investors can answer realistically, but the little bit that I’ve seen, not only here, but in Canada also. Anytime