{"id":3716,"date":"2023-10-05T19:31:05","date_gmt":"2023-10-05T19:31:05","guid":{"rendered":"https:\/\/straingo.com\/connect\/?p=3716"},"modified":"2023-10-05T19:41:36","modified_gmt":"2023-10-05T19:41:36","slug":"what-are-the-biggest-challenges-working-with-the-cannabis-industry-of-new-mexico-versus-an-established-retail-industry","status":"publish","type":"post","link":"https:\/\/straingo.com\/connect\/new-mexico\/santa-fe\/cannabis\/what-are-the-biggest-challenges-working-with-the-cannabis-industry-of-new-mexico-versus-an-established-retail-industry\/","title":{"rendered":"What Are the Biggest Challenges Working With the Cannabis Industry of New Mexico Versus an Established Retail Industry?"},"content":{"rendered":"\n
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CloudWalker Farms | James Walker<\/h2>\n\n\n\n

What is different, everything is a bit more of a challenge in this industry in that\u00a0 in a more evolved market \u2014 in kind of referencing my most recent history within beauty \u2014 one of the retailers I was able to land Well People in was Target. And so it doesn\u2019t get any bigger, more exciting, than working with somebody like Target, to compare to Target to maybe an MSO, and Target is evolved enough to know that there\u2019s a place for mass, there\u2019s a place for discovery, there is a place to maintain a level of relevancy and credibility in the market by demonstrating discoverable emerging brands and kind of cobbling those together in a very synergistic and productive way. Right? that\u2019s how retail works. That\u2019s how it really must work to survive. And I\u2019m not sure that experience and knowledge, much less deployment, have really found a place here. Which is totally understandable in theory. I mean, people are just starting out without ever having done a retail business before, ever, and in some cases maybe even popping off multiple locations, but the thoughtfulness and curation in terms of \u2014 and look what do I know?<\/p>\n\n\n\n

What I suspect and i guess maybe just from this side of the counter what I see is perhaps a gravitation and consistency quite likely because of ease of use and access to some of those larger, obvious commodities within the community, brand-wise as you were suggesting \u2014 some of the bigger players from outside of the state are in fact rolling in to maintain leadership in the category. Which again, is totally fine, and it has been interesting to contend with that a bit more at the risk of being naive than I anticipated. And so yeah it\u2019s interesting not to answer your question as far as approaching a customer, someone like Target, though cracking Target was not easy by any stretch \u2014 believe me it was something that took probably a year but, there are lanes for connection, for communication, and from a strategic perspective wanting to maintain a certain productive blend that I was talking about. And dedicating resources from their side as a retailer to that. Having buyers that are actively \u201cI am the discoverable, emerging brand\u201d or \u201cI am now assuming the wellness department”, which Target for sure has created, along\u00a0 with that type of department\u00a0 existing in probably every single major category one can think of. You know, that hasn\u2019t happened here yet. But that\u2019s cool. I mean, we\u2019re a small state, it\u2019s a brand-new industry, we have brand-new retailers, so I think we\u2019re all just doing the best we can to make it work.<\/p>\n\n\n\n

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CloudWalker Farms | James Walker What is different, everything is a bit more of a challenge in this industry in that\u00a0 in a more evolved market \u2014 in kind of referencing my most recent history within beauty \u2014 one of the retailers I was able to land Well People in was Target. And so it […]<\/p>\n","protected":false},"author":11,"featured_media":3603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[77,78],"tags":[],"class_list":["post-3716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cannabis","category-products"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/straingo.com\/connect\/wp-json\/wp\/v2\/posts\/3716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/straingo.com\/connect\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/straingo.com\/connect\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/straingo.com\/connect\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/straingo.com\/connect\/wp-json\/wp\/v2\/comments?post=3716"}],"version-history":[{"count":2,"href":"https:\/\/straingo.com\/connect\/wp-json\/wp\/v2\/posts\/3716\/revisions"}],"predecessor-version":[{"id":3721,"href":"https:\/\/straingo.com\/connect\/wp-json\/wp\/v2\/posts\/3716\/revisions\/3721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/straingo.com\/connect\/wp-json\/wp\/v2\/media\/3603"}],"wp:attachment":[{"href":"https:\/\/straingo.com\/connect\/wp-json\/wp\/v2\/media?parent=3716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/straingo.com\/connect\/wp-json\/wp\/v2\/categories?post=3716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/straingo.com\/connect\/wp-json\/wp\/v2\/tags?post=3716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}