{"id":3703,"date":"2023-10-05T19:03:51","date_gmt":"2023-10-05T19:03:51","guid":{"rendered":"https:\/\/straingo.com\/connect\/?p=3703"},"modified":"2023-10-05T19:41:36","modified_gmt":"2023-10-05T19:41:36","slug":"cannabis-marketing-in-new-mexico-from-the-owner","status":"publish","type":"post","link":"https:\/\/straingo.com\/connect\/new-mexico\/santa-fe\/cannabis\/cannabis-marketing-in-new-mexico-from-the-owner\/","title":{"rendered":"Cannabis Marketing in New Mexico From the Owner"},"content":{"rendered":"\n
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CloudWalker Farms | James Walker<\/h2>\n\n\n\n

Marketing as far as in the most traditional sense… You know, I\u2019m still learning frankly because it is so challenging and seems to change daily you know in terms of what the algorithms of META is today vs. yesterday vs. what we think it\u2019s going to be tomorrow and the interpretations therein, as we all know in this community are seemingly kind of undefinable in terms of in practice so <\/em>it\u2019s <\/em>always like anytime we make a post it\u2019s like \u201cOh. We\u2019ll see what happens.\u201d<\/p>\n\n\n\n

So for me as far as marketing goes \u2014 especially since we are such a mission-driven, purpose driven company that requires communication. We have a story to tell and we certainly have knowledge that we hope to build within the local marketplace, and that takes time. And that takes money.\u00a0 And that certainly takes effort. so I don\u2019t have any sort of magic wand on this one and in fact I\u2019m kind of getting back to the basics. Back to my roots, back to when I started out in this; you know, when I started my profession thirty years ago. Go with folks who are grass roots. Really not forgetting how important your team is, your vendors are, their sharing and talking\u00a0 about CloudWalker. Certainly event based. And the reason I kind of pressed hard on social just now is of course because that\u2019s what social is designed to support as far as a relatively modern tool, but with so many shackles it\u2019s challenging.\u00a0 With social, I guess looking at the glass half-full, we\u2019re using it as very much a tool for conversation and story making, which at its core is what it\u2019s all about.\u00a0 So to put it another way, I don\u2019t know if anyone is following us and hopefully if anyone\u2019s not, after hearing this they will. Find us at: Instagram @CloudWalkerFarm<\/strong> Facebook<\/strong>, @CloudWalkerFarm<\/p>\n\n\n\n

We\u2019ve enjoyed benefits using social. Again, more story-telling, less product.\u00a0 We\u2019ve put our gummies \u2014 we\u2019ve put our Gomitas up a few times because we\u2019re certainly proud of them.\u00a0 But more often than not we\u2019re just sort of talking about \u201chow are you feeling?\u201d, quoting some music lyrics, you know, and having fun that way. And I\u2019m proud to say we\u2019ve amassed quite a community on Instagram in less than three months. I think we\u2019re at twelve, thirteen hundred which feels good, and feels like a validating proof of concept.<\/p>\n\n\n\n

Podcasting is also a new format that works well for us. We\u2019ve got a big story to tell and we want to have that conversation, and so we certainly want to be able to connect with people and right now podcasts are certainly one of the most interesting ways and most robust ways of accomplishing that.<\/p>\n\n\n\n

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CloudWalker Farms | James Walker Marketing as far as in the most traditional sense… You know, I\u2019m still learning frankly because it is so challenging and seems to change daily you know in terms of what the algorithms of META is today vs. yesterday vs. what we think it\u2019s going to be tomorrow and the […]<\/p>\n","protected":false},"author":11,"featured_media":3656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[79,77,78],"tags":[],"class_list":["post-3703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-cannabis","category-products"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/straingo.com\/connect\/wp-json\/wp\/v2\/posts\/3703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/straingo.com\/connect\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/straingo.com\/connect\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/straingo.com\/connect\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/straingo.com\/connect\/wp-json\/wp\/v2\/comments?post=3703"}],"version-history":[{"count":4,"href":"https:\/\/straingo.com\/connect\/wp-json\/wp\/v2\/posts\/3703\/revisions"}],"predecessor-version":[{"id":3720,"href":"https:\/\/straingo.com\/connect\/wp-json\/wp\/v2\/posts\/3703\/revisions\/3720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/straingo.com\/connect\/wp-json\/wp\/v2\/media\/3656"}],"wp:attachment":[{"href":"https:\/\/straingo.com\/connect\/wp-json\/wp\/v2\/media?parent=3703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/straingo.com\/connect\/wp-json\/wp\/v2\/categories?post=3703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/straingo.com\/connect\/wp-json\/wp\/v2\/tags?post=3703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}