From the Beauty Industry to the Cannabis Industry
Originally I came from a couple of acequias up north of here in Pojaque, so born and raised here in Santa Fe and very proud of that. And though I’ve lived abroad for many decades this has always been my spirit home if you will (not to get to woo) and kind of my source. And so I’ve always enjoyed coming back here, and then had the opportunity of returning to my home state with my most recent company before CloudWalker Farm which was Well People which was and still is a pioneer in the clean, clean beauty space.
I then leapt to marijuana. I don’t know if that makes a lot of sense, but, to me it totally does. My background is in business and marketing so you know, as a kind of a proper idea guy I’m always listening to the marketplace, to the consumer, looking at potential areas of opportunity. About twenty years ago at this point I was doing some insights, research, and brand planning for Whole Foods, and specifically their whole body division. And to make a long story short, it was in the context of that and getting to interview and get to know a handful of lovely people — primarily women; all very vocal about their desire for locally sourced goods and clean products; you know, a complete disuse of conventional pesticides and herbicides. Organics… if one eats meat; source of origin. All of which I completely applaud and I am very much a part of that community. I very much subscribe to that community — and then that same panelist pulling out a MAC lipstick or something that’s chock full of lead and artificial chemicals and colors and preservatives, and it’s like huh? It’s great that we’re talking about organics over here and how important that is to the planet, to the person, and then did you know that over here is something that is completely not that and there’s kind of in interesting fragmentation going on in your life.
Dispensary in Albuquerque, New Mexico
I’m very passionate about what we do at CloudWalker Farms, and that we have a product offering we’re looking to provide to the community. Offerings that, in many cases, we believe are healthier and better for you. A product that delivers better experiences. And, I’m all for choice. I’m all for anybody’s ability to make a decision that fits their life and lifestyle and likewise in a business perspective. I’m not here to harsh or rain on anybody’s parade, I’m just here to let y’all know what CloudWalker’s been up to over here in this corner with our sort of lenses and perspectives in creating and offering products that we think do a little better job in being sensitive and mindful of the planet, one’s health, and certainly producing elevated effects.