We really have something special in our formulations where we can lean into data, we can talk about herbs and talk about what’s been proven in technically the Western way of proving it. Ashwagandha has been, it’s been around forever and it’s been doing amazing things forever, and now we can really put it to use in the rec space with expert help via our formulas and really provide something special to the market. Since we came from the CBD space initially with the parent company First Crop Incorporated versus the New Mexico company and the rec space, which is First Crop New Mexico, this is our bag, this is what we’ve been doing.
How Do You Set Your CBD Apart From Other Brands in the CBD Industry?
Anybody who reaches for a First Crop product knows that we bring the best ingredients organic wherever possible with expert formulation that is bared done the best in the space. We have a lot of the same formulations on the CBD side as we do on the THC side. So you’ll see sleep relief and calm formulations as well with some slight nuances. One of them being in particular, the sleep in the CBD side has Valerian as a fourth botanical constituent on the THC side. We don’t add Valerian specifically because our expert formulas knows from 40 plus years of experience in working with herbs that Valerian and THC actually become a stimulant when you combine them.